“Free Snack Box” Ad Campaign On Shuttle Flights Out Of Logan; See How It Compares To Other In-Flight Ad Campaigns

If you took a US Airways Shuttle flight from Boston to New York or Washington D.C. this summer, you may have been the beneficiary of a pleasant, in-flight surprise: a free box of snacks.

As the Florida-based advertisement company that created the snack box campaign, Air Advertainment, notes on its website, this in-flight box of snacks is not entirely free: “You pay for your snackage with your eyeballs.” The boxes that boarded flights from Logan International Airport depicted images of shirts, shoes and other products from Gilt Groupe: an online, members-only luxury retailer. The boxes also provided flyers with Gilt membership offers and discount deals.

While enticing people to buy products by providing them with free, in-flight food is certainly an innovative idea; Air Advertainment’s snack box ad campaign is by no means the first ad campaign that has reached into the skies. Here’s a look at two other ad campaigns that have recently graced commercial airplane cabins…

Animated Interiors

This past April, Cartoon Network and Spirit Airlines teamed up on an ad campaign for the “The Looney Tunes Show,” which premiered on May 3^rd on Cartoon Network. Spearheaded by onboard airline advertising company, Global Onboard Partners, the campaign involved covering overhead bins, bulkhead walls, tray tables and skyline panels — above the windows — with Looney Tunes-themed interior wraps.

Between April 30^th and June 30^th, passengers flying on Spirit Airlines’ Airbus A320 aircraft were immersed with images of Bugs Bunny, Daffy Duck, Porky Pig and other Looney Tunes characters.

Wi-Fi for the Holidays

In an effort to get web-surfers to switch to their Chrome browser, Google did something that had never been done before on commercial airline flights: they provided passengers with free Wi-Fi.

Between November 20 of last year and January 2^nd, 2011, Google teamed up with AirTran Airways, Delta, and Virgin America. The airlines outfitted all of their domestic aircraft with Gogo Inflight Wi-Fi, allowing passengers to stay connected during the holiday season.

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Posted by erik devaney on Aug 31 2011. Filed under Business, Top Stories. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry