AisleBuyer Creates the First Mobile Store Associate Application with Checkout for Retailers

Mobile check-out provider, AisleBuyer LLC, announced the world’s first mobile store associate application for customer marketing, sales and service. AisleBuyer mClerk places full mobile commerce functionality in the hands of retail employees to interact with customers from anywhere in the store.

Retailers continue to evaluate in-store mobile solutions aggressively; according to recent data from The E-Tailing Group, 78% of larger retailers plan to invest in mobile commerce this year. As the competition continues to grow from online-only retailers seeking to infiltrate stores with product scanning technologies, brick and mortar merchants must differentiate by offering new levels of customer service and convenience. AisleBuyer mClerk empowers a retailer’s most valuable resource—its employees—to move out from behind the counter to inform and check out customers.

AisleBuyer redefines line busting when retailers implement both mClerk and mShop, AisleBuyer’s mobile self-checkout application that allows customers to shop and pay in a store using a smartphone. Both applications are fully integrated to leverage the powerful capabilities of the AisleBuyer mobile commerce platform to dynamically deliver key merchandising functionality. In addition, retailers can track customer data across all AisleBuyer mobile applications to gain a true understanding of in-store shopping behavior that was previously unavailable.

“Retailers are starting to address the new consumer demands caused by mobile technology,” said Andrew Paradise, CEO of AisleBuyer. “AisleBuyer mClerk meets these demands by extending our in-store mobile commerce platform to cover the full customer interaction, from browsing to checkout, giving retailers a complete mobile solution to build better, more lucrative relationships with shoppers.”

AisleBuyer mClerk will be available in Q1 2012 and will support both Apple iOS for the iPad and Google Android operating systems.

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Posted by jcashman on Sep 12 2011. Filed under Featured - For home page featured article, Technology. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry